Our Services
Seven ways we help, from a first build to ongoing ownership. Most engagements start with one and grow into two or three.
The Seven Services
CRM Setup and Configuration
Starting fresh or inheriting a mess? We build or rebuild your CRM to match how your business operates. Clean, intuitive, and focused on what actually matters to your team.
What's included:
• Business discovery and process mapping
• Custom fields, objects, and layout design
• Pipeline and opportunity tracking setup
• Task, activity, and follow-up automation
• Reports and dashboards that give you real visibility
• Data cleanup support and migration from spreadsheets or legacy systems
Simplification & Cleanup
Already have a CRM but it feels bloated, confusing or outdated? We audit what's there, remove what isn't earning its place, and rebuild what's left around how you work now rather than how you worked three years ago.
What we tackle:
• Health audit and assessment
• Page layout and navigation simplification
• Removal of unused fields, automations, and clutter
• Rebuilding processes that have grown too complex
• Improving data quality and consistency
AI and Intelligent Automation
AI is worth doing when it removes work. It's worth skipping when it just adds a layer. We help you tell the difference, then build the version that pays for itself.
We start by finding the process quietly costing your team hours every week, then apply the right tool to it. Sometimes that's a purpose-built AI feature. Sometimes it's a well-built workflow that costs nothing extra. We'll tell you which.
What we tackle:
• AI readiness assessment and data quality groundwork
• Evaluation, setup and configuration of AI features in your stack
• Automated activity capture, logging and data entry reduction
• Intelligent routing, prioritization and follow-up
• Document generation, summarization and meeting capture
• Guardrails, testing and adoption support so the output gets trusted
Integrations & Connected Systems
Your CRM should work with the tools you already run, not beside them. We make that happen through off-the-shelf connectors or custom integration work.
For standard connectors we handle evaluation, setup and configuration directly. For custom work we bring in our integration partner network and act as your product owner throughout: managing the process, representing your requirements, and making sure it ships without adding to your workload.
One point of contact. No vendor juggling. No technical translation on your end.
Covered under this service:
• Connector evaluation, setup and configuration
• Custom API integration through trusted partners
• Product ownership and vendor management on your behalf
• Data mapping, sync design and error handling
Ongoing Support & Optimization
Your business changes. Your systems should keep up. We offer flexible support that gives you expert help when you need it, without the cost of a full-time hire.
Support options:
• On-demand consulting hours
• Monthly and Quarterly retainer packages
• Quarterly health reviews
• Process updates as your business evolves
• New feature rollouts and system upgrades
Training & Team Adoption
The number one reason CRM investments fail is adoption. Your team needs to understand not just how to use the system, but why it makes their work easier. We build training around real scenarios, real data and real jobs, so it lands.
Our approach:
• Role-specific sessions for sales, service, admin and management
• Hands-on practice using your own setup
• Quick-reference guides and job aids
• Manager dashboards and coaching tools
• Post-training check-ins and reinforcement support
• New employee onboarding as you grow
Fractional CRM Product Manager
You need someone owning the roadmap, but you're not ready to hire for it. We act as your CRM product owner on a fractional basis, keeping the system aligned with how the business is actually growing.
What this includes:
• Ongoing Salesforce strategy and roadmap ownership
• Prioritization of enhancements and new feature rollouts
• User feedback loops and adoption monitoring
• Vendor and partner coordination
• Monthly or quarterly strategic reviews
Not Sure Which One You Need?
Most people aren't, and that's fine. Start with the free Health Check and we'll tell you what we'd do in your position. No pitch attached.