CRM, AI and Systems Integration Consultants
Based in Burlington, Ontario. Working with businesses across Canada and the United States.
We Help Businesses Get More Out of the Systems They Already Have
Cumulus Sales Inc. was built around a straightforward idea: businesses deserve systems that work for their teams, their budgets, and their goals.
Too many companies invest in a CRM only to find it's too complex, too generic, or too disconnected from how they actually operate. Then they layer AI and integrations on top of a foundation that was never right to begin with. We fix that. We configure, simplify and connect systems so they fit the way your business runs, get used by your team, and deliver results you can point at.
Based in Burlington, Ontario, we work with businesses across Canada and the US on CRM, AI automation and systems integration. Our bias is toward making technology practical and usable for teams of every size and comfort level.
How We Work
People First
The best system is the one your team actually opens. That's why we invest as much in adoption and training as we do in configuration. Systems serve people, not the other way around.
Simplicity Over Complexity
Our goal is always to make systems simpler and more intuitive. The best setups are the ones your team can navigate without thinking twice.
Outcomes, Not Just Outputs
Delivering a configured system is the start, not the finish line. We measure success by whether your team is using it, whether your processes have improved, and whether your business goals are being achieved.
Honest Partnerships
We tell you what you need, not what sounds impressive. That means realistic timelines, transparent pricing, and honest advice, even when it means recommending a simpler solution.
Built on a Commitment to Client Excellence, Guided by Core Values That Deliver Results.
Integrity
Innovation
Collaboration
Customer-Centricity
Excellence
Who Leads Cumulus SI.
Terry Sawalha
Founder and CEO
Terry has worked in financial services since 2018, most of that time in Salesforce consulting for financial services firms. He founded Cumulus SI. in Burlington, Ontario in 2025.
He has been part of CRM projects from the first conversation through scoping, estimation and the handoff to delivery, and he saw the same problem again and again: good software that teams stopped using, because it was set up to match a demo instead of how the firm runs.
So Cumulus SI. puts adoption first. The system is built around how a team works day to day, training happens on the team's own setup, and the work isn't done until people use it without being told to.
Terry leads the firm and its client relationships, working with a network of delivery partners across Salesforce, the other major CRMs, AI automation and integrations.
Let's Make Technology Work for Your Business
Whether you're starting fresh, untangling a messy setup, or trying to get your team to actually use what you've already paid for, we can help. Let's have a straightforward conversation about where you are and what you need.